Sunday, June 27, 2021

The 7 Cs of Digital Marketing

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To all companies around the world – “How are you doing?”

Baffled?

No, you should not!

After all, your well-being depends upon how you are doing as a Start-Up, SMB, or Enterprise. Whether your business soaring, facing challenges, struggling for business growth, all depend upon many factors. Digital Marketing is the underlying facet of your business bringing in industry. And communication forms the core of digital marketing. Digital marketing involves strategies that are specific to business types, however, the framework for basic communication applies commonly to all. Let’s have a closer understanding of the 7Cs of digital marketing and their significance to empowering your business:


1.CustomerYour target audience is your prospective customers and the current ones, too. No business in the world can appeal to a whole lot of universal audiences. You need to create Customers’ profiles and their personas. Their demographic details. What your customers like, dislike, their preferences, changing moods and behavior, all amount to the positioning of your brand in the market. Digital MArketing incorporates this C as a foremost communication tool. This allows you to know about your target audience and their online presence in the digital medium. Categorizing them as per demographic detail can help create the path for targeted marketing.


2.Convenience

Whether you are a b2b or b2c business, you need to go to customers where they are, and not vice-versa. This means, put convenience as a facilitating tool to reach your target customers. You know people are so active in varied social channels, shopping websites, business sites, and the online trend is picking momentum based on their convenience. Digital Marketing focuses on this aspect and bridges the gap between your business and customers via smart devices and related digital tools & techniques. 


3.Communication

Communication holds a very important place in the framework of digital marketing. It is the core of any business dealings and endeavors. How’d you attract your clients to you? By interacting with them. How’d you interact? Adopting the best medium of communication suiting your requirement at that moment! Digital marketing emphasizes this goal and smartly infuses the magnificent C to your business communication system resonating with your brand. Your ability to convey your brand story effectively to your customer is what promised out of this C.


4.Competition

 Digital marketing involves tracking and monitoring competitors and rivals of your business. This C amounts to identifying the potential threat, doing a SWOT analysis, and then formulating the most suitable plan and strategy to pull you out of this challenge. Latest digital tools and technologies act as enablers to boost your competitive edge over others.


5. Content

Do you know content rules the digital world? Content takes many forms - Videos,images,blogs, vlogs,articles,FAQs, newsletters, whitepapers,podcast,infographics,etc.Content is the significant means that modern marketing deploys to win prospects and facilitate business outcomes. Combined with adequate statistics and proofs, interactive, engaging content attracts users and influences their decision-making process. Content in digital marketing is often seen as a source of revenue generator, as you can monetize content.


  

6. Collaboration

Digital Marketing incorporates Collaboration as an essential component to enhance brand reflection in the market. All the stakeholders, internal and external resources, varied departments, teams, etc. are deliberately connected, collaborated to contribute their share of responsible actions that echo their dedication towards the company. Thus, you see, your business depends a lot on the mutual collaboration of your members, teams, rapport sharing, and building, etc. altogether amount to reflect a sound image of your brand in the eyes of customers and clients.


7. Conversion 

What is the ultimate goal of your business? Don’t you want the best returns for your investments? How to devise perfect business strategies? Digital marketing takes care of this aspect in a very calculative and methodical manner. It gives the rightmost priority to your sales. Digital Marketing charts a path that leads to conversion for your business. Conversions come from email marketing, PPC, content marketing, SEO optimization, etc.



Conclusion

Digital marketing is the modern method of incorporating marketing activities for all businesses across industries, at the global level. And, it is an amalgamation of the wide range of tools and techniques, high-end digital technologies that give a concrete shape to the very concept. The 7 Cs are the inherent elements that digital marketing deploys towards functioning the core jobs, thereby enhancing overall business growth.


CTA-Wondering how the 7 Cs of digital marketing can enhance your business output? Contact Us.


Read More - Top Digital Marketing Companies in India




 

 


Friday, March 6, 2020

How to Generate Leads through your mobile application

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Most of the business owners don't ask the question, Do I need my mobile applications for their business. Because they know the value of the mobile apps and its benefits to the business. But the question is how to improve users or customers to their business applications

There are many things you must do for generating leads with your mobile application. Some of the most effective ones are here.



1. Be Friendly

Not all applications are planned to entertain users. Some of these are planned to make service more popular and reach a wider audience, much like yours. For a strategic reason, You must design it for that purpose. Enable customers to use your mobile app with a simple tap and ensure their request is satisfied. Be careful about the newcomers at the same time. Don't be too early to ask for details. You can slowly complete their profiles after you are confident they have come to stay. Another smart idea in this situation is to ensure that your support team always contacts when they required. They will not use the mobile application and uninstall it when they feel difficult to use.

2.Communicate

You need to incorporate some features that will attract customers to your applications. Any exclusive deals tailored for subscribers or others should produce results, and nothing is more persuasive than useful rewards. You will make them aware of these opportunities through email marketing, push notifications and app messages. Bear in mind, however, that the secret to your approach is rich and appropriate solutions. Every organization has a website, but mobile applications make a stronger partnership with customers than websites and it is more effective. This does not mean that they are held as two distinct elements. To achieve better results, we also suggest business owners merge their websites and mobile apps for promoting their business. Often users begin from their mobile searches and go on their laptop or vice versa. Do not forget to match messages for your application with the content sent on the official site 

3.Expand To Emerging Markets

We are already in 2020 and you now know that America is the best and saturated market for mobile apps. Lead Generation through mobile apps is considered in many other countries. Take, for instance, China, which has become an ambassador for all mobile apps wishing to expand their user base. And it's not the only one. Research and discover the best areas for expanding your business. You have to change your app to suit your new audience after you decide the particular area. Start by translating and keep changing it according to the needs of your users. Not every user has the same preferences. So you have to provide the needed features & etc t according to their requirements.

4.Advertisements

The best option for your app to generate more leads is to use advertisement methods and a variety of solutions are available. Including video ads and social media campaigns targeted at all client categories or even search ads that placed your mobile app in front of the competitors. You just have to find out what works best for you and find the right format to make your mobile app interested. Don't ignore the fact that a simple call to action is needed to convert users and turn your app into a lead generation tool. If you choose an ad network, you have to take care about what you choose and avoid fraudulent activities for your client. Don't be fooled by false promises, because ad fraud is this decade's dangerous threat. You need to be aware to ensure your application reaches the real users.

Conclusion

Therefore, these are only a few tips which will help you quickly get new customers to your mobile application. You must adjust them to your service and keep an eye on your data in the process. Even if you are on the right path is this understandable. Use apps which are developed from a reputable mobile app development company to expand your business

Fusion Informatics is the most experienced and famous mobile app development company in Dubai and comprises a dedicated and talented team for developing various kinds of mobile apps. We are ready to develop mobile apps irrespective of your business. Select our company as your mobile app development Partner and take your business to the next level.

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Friday, February 28, 2020

Benefits and Reasons to Choose React.Js For your Project

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The front-end ecosystem is continually changing. New tools are being released on a daily basis and it has become more difficult for business owners to choose the right framework and Libraries.

Now we have observed that Angular is the default choice for business owners who want to take their business on the line when it comes to the front-end development.

However, there is another popular front-end framework for the development called React JS.




What is React.JS

React JS is basically a Facebook-built, JavaScript library. React is the powerful, declared and versatile open-source framework for JavaScript to create quick, fast and scalable front-end mobile applications

Benefits of React. Js

1.Speed

The React allows mobile app developers to use each part of their application on either the client or the server-side, which improves development speed in the end.

Simply put, many developers can write individual pieces and no changes will affect the application's logic

2.Flexibility

React.Js code is easier to maintain and scalable because of its modular nature in contrast to other front-end development frameworks. In addition, this flexibility saves organizations considerable time and costs.

3.Performance

React JS has been developed to offer high performance. The core of this framework offers a virtual DOM system and server-side rendering, allowing complex applications to run very fast.

4.Usability

React deployment is quite simple if you have some basic JavaScript knowledge.

Yes, in a matter of a day or so an experienced JavaScript developer can easily find anything inside and outside of the React. Js Development Framework.


Why React.Js is the Best Framework


1.Easy to Learn

Reacting is much easier to learn than with other common front frameworks such as Angular & Vue.

Obviously, this is one of the main reasons why React got so much strength in a short time. It helps companies to build projects quickly.

You see, the more difficult it is to learn a certain technology or system, the longer it takes to begin the process. And we, as human beings, also resist hard-to-learn things.

Although, since React is simple and easy-to-learn, businesses and big brands are more likely to use it.


2.uplifts developers’ productivity

If an app has a complex structure and many changes are a headache to the app developers and if only one single change in a component will affect other components drastically.

But Facebook develops the React.Js with the reusability feature to combat this problem.

React components effectively enables mobile app developers to redeploy the same digital objects.


3.Fast rendering

When designing a complex, high-load app, you need to identify your app's structure at the beginning as it may affect your app's efficiency.

The DOM model is tree-structured in simple words. A slight change on a higher level can have a terrible impact on an application's user interface. Facebook has a virtual DOM feature in order to resolve this.

As the name suggests, Virtual DOM is a DOM virtual display that allows the analysis of all virtual DOM changes to first measure the risk with each modification.

This means that high-performance apps are maintained and better user experience is ensured.

Conclusion

We hope you now understand why React.Js is a more trustworthy front-end Framework. So what are you still expecting? Start Today hiring a React.js Development Company. So keep in mind, you need to hire the best React JS development company to build a good React JS app.

We Fusion Informatics is the Top Mobile App Development Company and offering services on mobile app development, blockchain development, AI Development and etc. Hire our team as your app development partner. We will build apps as per your business requirements and our apps will help to enhance your business sales and profits.

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Wednesday, February 26, 2020

Most Common IOT Security Threats in Retail: How to Eliminate Them

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Cameras, machines & sensors are the numbers of devices that are connected to the internet and it has increased exponentially. As per the research conducted by the leading company international Data Corporation 41.6 billion iot devices are estimated by the end of 2025.

This number will cover the Internet of Things (IoT) devices which are included in various industries and countries. Taken as a consequence of the emergence of 5G networks, these smart things generate 79,4 zettabytes of data (and are expected to increase at 28.7% annually over the next 5 years) together.

Most Common IOT Security Threats in Retail: How to Eliminate Them


By 2025, there will be $94.44 billion IoT devices are expected in the retail market. It makes a great deal of sense as IoT transforms and enhances customer dealer experiences through the improvement of self-check and in-store experiences, optimization of supply chain logistics, and more.

However, the exposure of the industry to risk is gigantic and growing in the current danger landscape with so many cameras, GPS sensors, RFID tags and other smart devices connected to the internet.

 Read Also- How AI is transforming Logistics Sector

So what can retailers do in 2020 and beyond to combat potential IoT security threats? Let's look at it


1. Keep Internal Retail Networks Segmented

Since retailers are not able to adopt such a deceptive security measure, it is best to segment your network. This approach helps to minimize the damage caused by a safety violation by restricting network access.

Firewalls and structural limits between networks are the best way to do that. Authorization and additional authentication levels are required for access whenever you do this. 

When retailers process credit card payments, creating high-security segmented environments in business networks is crucial



2.Monitor IoT Networks in Real-Time

After the network has been segmented, retailers must verify which smart sensors and devices are in the network and block anonymous connections. Implement rules based on what behavior the device expects. 

For instance, communicate information with a specific source only if it is a smart thermometer. You can use artificial intelligence when you set the right way to monitor abnormal behavior. 

It is easy to track and shut down the device that was potentially impaired if you took the time to map out everything in the retail network.

3.Third-Party Vendors

If your partners are not conscious of safety, your network's vulnerable smart devices can act as a point of entry into your network. These networks of the supply chain are industry standard and significantly increase the area of the attack.

Retailers are asking for efficient protocols to manage the supply chain. This kind of partnership can not be avoided. But, before you access your network, you can thoroughly vet potential salespeople.

Follow the supply chain (the entire route) to ensure that the suppliers also follow suitable best practices for cyber security. IoT safety will also require background checks on workers throughout the supply chain.


4.Best Security Practices

It's an endless process for a company to keep its store secure. For example, annual cyber security and workshop on best practices would not be enough. You must revise, reeducate and develop with the safety threats in the organization.

Integrating IoT Security is the best practice for the safety of the whole organization. Even if sensitive information is not generated by smart sensors and devices, it is best to encrypt this data. 

Make it compulsory to change the default password and upgrade the firmware. Develop a retail IoT network inventory to provide a comprehensive view of your risk exposure.

Conclusion

Follow the above-mentioned tips for improving the security of your retail business. If you want to include this IOT Technology into your business. Hire Fusion Informatics as your IOT Development Company. We will build a robust IOT Solution for your business with high-end security.

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Monday, February 24, 2020

How Artificial Intelligence Technology is Revolutionizing the Logistics Sector

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With the arrival of new technologies, particularly AI, the world of logistics has changed radically. Artificial intelligence has an impact on various industries and the logistics industry is not an exception. In this article, we are going to know how artificial intelligence is transforming the Logistics Sector.

How Artificial Intelligence Technology is Revolutionizing the Logistics Sector


1.Automated Warehouse

Many warehousing activities, such as data collection, stock procedures, etc changed by artificial intelligence technology. This allows companies to boost income. For the estimation of the market for specific products, AI in warehouse automation is used. This data may modify orders and supply the items on request to the local warehouse. This market analysis and logistics preparation well in advance lead to lower transport costs.
Automated Warehouse System provides a chance to complete daily tasks successfully. It helps to find the inventory and organize them effectively.

2.Autonomous Vehicles


Self-driving cars are getting a lot of media today. In the logistics industry, the use of automated vehicles promises to save time and money and to reduce accident rates. There is still a lot of work to be done as drivers are currently obliged to stand at the wheel of self-employed cars, and it will take some time before technologies and regulations enable fully autonomous vehicles to drive on roads without supervision by humans.

Autonomous vehicles are the beginning of a major trend across the whole supply chain, from industrial vehicles and drones to automated systems, such as robotic process automation (RPA). Some companies are even pioneering the self-supply chain, which automates many supply chain tasks that planers and managers traditionally perform.

3.Finding Quickest Delivery Route

Necessity is the main reason for many innovations. In the logistics industry, this need is the Traveling Salesman Problem(TSP), which is used to know a salesperson's shortest route to the list of locations that are given. Simply put, what time does it take to most effectively deliver the goods.

There are myriad ways to deliver a wide range of items if you look at it from the core level. But, the process of completing deliveries, such as distribution preparation, real-time traffic, etc., must be analyzed. When customer demand has increased, taking the right business decisions has become more difficult.

4.Voice Assistants

In the logistics sector, artificial intelligence can also be noticed through voice assistants. Amazon's Alexa is an example where consumers can monitor their orders with the DHL logistics partner. You can ask Alexa for your order and she will say where it stands. In case customers face problems with their order, Alexa can even send calls to the customer's courier service.

AI has a role to play at all stages of logistics. Warehouses use AI to simplify internal processes and interconnect them. For optimal production, the latest methods like geocoding and location intelligence are utilized. Also, AI-based systems are being applied in the B2B and B2C sectors to select the most efficient routes for vehicles.

5.last-mile delivery

Last-mile delivery is the main focus on making sure the products reach the consumer as quickly as possible. Once placing an order, a system must be put in place to ensure that the product is delivered by the right channels, packed correctly and delivery time to the consumer and so on. It's a boring and expensive task to make people do this. AI makes this an extremely smooth affair and handles the various data points and assigns the executive as well as predicting time to finally meet the customer to, In fact, Artificial Intelligence drones are used as part of the last-mile delivery logistics.

Conclusion

Artificial Intelligence will help businesses operating quicker, better and more efficiently in the supply chain and the transport sector. The logistics industry's future with AI looks extremely promising and could finally bless us with unusual solutions that will soon be on the agenda. Not only does AI improve human capabilities but it also eliminates routine tasks fully and therefore allows workers to manage core business. Hire a top AI Development Company for your logistics business enhancement



Fusion Informatics is the top AI Development Company and we also offer mobile app development services on various platforms. We are into this sector for more than 18 years and delivered a lot of AI-Based mobile apps to different clients across the globe. You can hire our development team for building a robust AI Solution to your business.

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Friday, February 14, 2020

Top 5 Programming Languages To Develop Mobile Apps

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Take a minute to remember how often you use an app in a single day. The figure is too high, isn't it? That is why mobile app development is becoming increasingly important each day. This was noticed by many companies all over the world and decided to invest in mobile app development, which significantly increased the need for the production of mobile app services worldwide. 

Although, make sure you create mobile-compatible applications. How you will develop mobile apps and the correct programming language is using for mobile app development. If you want to learn more about the different languages of programming for mobile app development

Top 5 Programming Languages To Develop Mobile Apps


Here you will get complete information about different programming languages for app development

1.Swift

Swift is a programming language that is different when it comes to the creation of mobile apps. This programming language is mainly used for IOS Mobile App Development and it was introduced by Apple Inc. in 2014. 

Yet Swift is not only for Apple, but it eventually also becomes Linux. What's amazing about the language is its open-source and enjoyable work. Here are more explanations for Swift in creating a mobile application

1. Maintenance is really simple because it unifies the two-file system of Objective C 
2. It allows developers to test their code without creating the whole application
3.Requires less code

2.Java

Java is possibly one of the most popular mobile application development programming languages and has been used by many mobile app development companies. Android OS, which is a commonly used OS, is written in Java, so if an app development company is Java-friendly, then all Android apps can be developed. 

In addition to Android applications, Java-known developers can build games, embedded space, websites, server applications, and more. In addition, Java can be run either within a navigation window or a browser-free virtual machine. Reuse of code is the reasons for calling Java as an extremely flexible language

3.Python

Python can be used to build essentially any form of the mobile app. It is one of the more complex languages of programming and is also one of the most popular languages used by the Mobile App Development Companies. Although it is regarded as high-level and strong, it is very easy to read and easy to learn. 

How good is Python, wondering? Well, it has developed certain of the world's most popular apps and websites. In addition, Dropbox, Twitter, Quora, Spotify, Facebook & BitTorrent will be included. In short, Python is a simple language for mobile app development that has huge benefits.

4.PHP

For mobile app development, PHP is a perfect programming language and it is a server-side open-source programming language. PHP is still commonly used, although it was developed back in 1995. It is used primarily for the creation of interactive websites. 

But mobile app developers are able to build entire iOS, Androids, and Windows applications by using PHP. In addition, PHP can build Facebook applications, e-commerce websites, WordPress and etc..

5.HTML5

If you have an idea to develop web-fronted apps for mobile? The best programming language is HTML5. Whereas it is a proposed standard, the programming language is quite useful for mobile app development. This is because HTML5 allows developers to integrate a range of data types easily and takes multiple screen sizes, browser-player levels & input parameters into consideration. 

In fact, HTML5 provides mobile app developers to build apps on the latest HTML version and it is an add on advantage. It simplifies coding because developers do not need to learn a whole new language for mobile app development and is much simpler & more convenient.

Conclusion

So I hope you got some knowledge of the programming languages and you can anyone of the above-mentioned programming languages for developing mobile applications. If you have a need to hire a mobile app development company in India for building a mobile app for your business.



We Fusion Informatics is the advanced & popular mobile app development company in Bangalore, India. Not only in India, but we also recognized as a top mobile app development company in Dubai, Jordan, USA and etc countries across the globe. You can hire our team of professional app developers and we will build apps as per your business requirements with attractive features and functionalities. You will be in the top position of your niche-area with our mobile apps.