To all companies around the world – “How are you doing?”
Baffled?
No, you should not!
After all, your well-being depends upon how you are doing as a Start-Up, SMB, or Enterprise. Whether your business soaring, facing challenges, struggling for business growth, all depend upon many factors. Digital Marketing is the underlying facet of your business bringing in industry. And communication forms the core of digital marketing. Digital marketing involves strategies that are specific to business types, however, the framework for basic communication applies commonly to all. Let’s have a closer understanding of the 7Cs of digital marketing and their significance to empowering your business:
1.CustomerYour target audience is your prospective customers and the current ones, too. No business in the world can appeal to a whole lot of universal audiences. You need to create Customers’ profiles and their personas. Their demographic details. What your customers like, dislike, their preferences, changing moods and behavior, all amount to the positioning of your brand in the market. Digital MArketing incorporates this C as a foremost communication tool. This allows you to know about your target audience and their online presence in the digital medium. Categorizing them as per demographic detail can help create the path for targeted marketing.
2.Convenience
Whether you are a b2b or b2c business, you need to go to customers where they are, and not vice-versa. This means, put convenience as a facilitating tool to reach your target customers. You know people are so active in varied social channels, shopping websites, business sites, and the online trend is picking momentum based on their convenience. Digital Marketing focuses on this aspect and bridges the gap between your business and customers via smart devices and related digital tools & techniques.
3.Communication
Communication holds a very important place in the framework of digital marketing. It is the core of any business dealings and endeavors. How’d you attract your clients to you? By interacting with them. How’d you interact? Adopting the best medium of communication suiting your requirement at that moment! Digital marketing emphasizes this goal and smartly infuses the magnificent C to your business communication system resonating with your brand. Your ability to convey your brand story effectively to your customer is what promised out of this C.
4.Competition
Digital marketing involves tracking and monitoring competitors and rivals of your business. This C amounts to identifying the potential threat, doing a SWOT analysis, and then formulating the most suitable plan and strategy to pull you out of this challenge. Latest digital tools and technologies act as enablers to boost your competitive edge over others.
5. Content
Do you know content rules the digital world? Content takes many forms - Videos,images,blogs, vlogs,articles,FAQs, newsletters, whitepapers,podcast,infographics,etc.Content is the significant means that modern marketing deploys to win prospects and facilitate business outcomes. Combined with adequate statistics and proofs, interactive, engaging content attracts users and influences their decision-making process. Content in digital marketing is often seen as a source of revenue generator, as you can monetize content.
6. Collaboration
Digital Marketing incorporates Collaboration as an essential component to enhance brand reflection in the market. All the stakeholders, internal and external resources, varied departments, teams, etc. are deliberately connected, collaborated to contribute their share of responsible actions that echo their dedication towards the company. Thus, you see, your business depends a lot on the mutual collaboration of your members, teams, rapport sharing, and building, etc. altogether amount to reflect a sound image of your brand in the eyes of customers and clients.
7. Conversion
What is the ultimate goal of your business? Don’t you want the best returns for your investments? How to devise perfect business strategies? Digital marketing takes care of this aspect in a very calculative and methodical manner. It gives the rightmost priority to your sales. Digital Marketing charts a path that leads to conversion for your business. Conversions come from email marketing, PPC, content marketing, SEO optimization, etc.
Conclusion
Digital marketing is the modern method of incorporating marketing activities for all businesses across industries, at the global level. And, it is an amalgamation of the wide range of tools and techniques, high-end digital technologies that give a concrete shape to the very concept. The 7 Cs are the inherent elements that digital marketing deploys towards functioning the core jobs, thereby enhancing overall business growth.
CTA-Wondering how the 7 Cs of digital marketing can enhance your business output? Contact Us.
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